Katie is well-versed in a diverse range of content creation, from long-form journalism and editorial writing to snackable social copy and clickable CTAs.
Her content creation experience includes UX writing for leading companies like Google, product copywriting for iconic retailers like Macy’s, and social campaigns for leading brands like MAC Cosmetics.
She’s also skilled in the art of revenue-driving commerce content and product buying guides, published on sites like Men’s Health, WWD, Business Insider, Best Products, Yahoo, CNN, Oprah Daily and more.
As a blogger and influencer, she has created sponsored content on her blog and social media platforms for brands including Amazon, Starbucks, and L’Oreal, among others.
Social + Influencer
Katie has extensive experience developing insight-driven digital strategies and collaborating cross-functionally on holistic brand plans. Past clients include SEPHORA, P&G, Pantene, Olay, wet n wild, Milk Makeup, SK-II, and the Coty Professional portfolio. She’s led the social media and influencer strategy for several brands including Wella Professionals. Her strategic direction resulted in +4000% follower growth on the brand’s Instagram.
Content + SEO
She’s skilled in developing tone and voice, defining content pillars, and publishing cadence in addition to establishing growth and revenue strategies for owned channels including editorial publications and brand blogs. Katie is also an expert in search optimization and has experience developing and implementing SEO strategies. This includes execution of new content as well as strategic updates to improve search rank for specific keywords.
In addition to her expertise in digital content creation and strategy, Katie is also skilled in traditional creative production in the photo and video space.
She’s well-versed in conceptualizing and producing various photo and video shoots ranging from product shots for social to step-by-step video tutorials for brands on YouTube.
Katie also has extensive experience serving as host and on-camera expert for various video series produced by media companies including Hearst Magazines (Harper’s BAZAAR, BestProducts.com), Conde Nast (Allure), Glam.com, and eHow Beauty.
